Basics about you and your company
Who do you serve
Products, Services, Solutions, Results, Offers
Current Campaign Strategy and Channels
What are you currently doing and how it is working for you
Problems you solve for your audience and how you solve them, how do you enhance their live/experience.
How do you help them solve their problems. List every possible valuable differentiators. Features, Benefits, Advantages. What makes you unique.
Include as much detail as possible: Company name, website URL, social media accounts, etc.
Complete Sales process, how do you convert leads into clients. Online? On the phone? In person?
Overall message you want to get across to your audience. What they should know, feel and do? Other brand guidelines.
Social Media presence, Ads, Email, Blog, Vlog, Podcast, etc. TV, radio, print, billboards, other.
Social Media scheduler, Email newsletter service, SEO tools, Media production, etc.
Everything you do on Youtube, Facebook, Twitter, Instagram, LinkedIn, and others.
Who is your target audience?
Include their characteristics and everything you know about them
How old (age) are they? Gender? Where do they live? Employment? Income range? Etc.
What are their interests? (Likes, dislikes)
What are their Goals? (Dreams, Desires)
What are their pain points or needs? (Fears, Challenges)
What are their common/shared experiences?
Platforms they typically consume media and Ads? Technology they use? Behavior information?
Service goals and metrics?
Describe how success looks like to you
Your approval process, invoicing details, other special project requirements, etc.
Your Logos, Images, Videos, Detailed Customer Avatar, Brand Design Guidelines, other required files.